MG&A Pet owner research – how concerned are you about Alabama Rot?

Alabama Rot is 90% fatal in dogs and the cause remains unknown. At 16th May 2017, the All Alabama Rot Cases map http://alabamarot.co.uk/map/alabama-rot-uk-cases-map/ shows 159 cases of Alabama Rot: 102 confirmed, 22 unconfirmed and 35 suspected cases.

MG&A asked dog owners how concerned they feel that their dog may get Alabama Rot.

A fifth (21%) of dog owners reported that they were concerned or very concerned about their dog getting Alabama Rot whilst a further 40% were neutral.

About the sample

MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.

All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK

In addition to at least one dog:
• 27% had a cat
• 10% had a small furry

If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch mo@mogannonassociates.com or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc. MG&A also facilitates large group Stakeholder Engagement Workshops for clients and their customers. More information can be found at www.mogannonassociates.com or on LinkedIn

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