In line with British Veterinary Nursing Association Congress, in October, we draw our attention to our vet nurses; a very valuable, perhaps under-utilised and seemingly ever-scarce, resource.

We asked dog owners, for non-emergency advice or treatment e.g. diabetes monitoring, anal gland emptying, routine injections, wound management, advice on fleas and wormers etc, in principle, how happy would you be to have a consultation with a fully trained veterinary nurse RATHER than the vet?

Respondents were given the following options:
1. I would not be happy at all to see a nurse rather than a vet
2. I wold not be happy
3. Undecided
4. I would be happy
5. I would be VERY happy to see a nurse rather than a vet


Overall, half of dog owners (53%) said they would be happy or very happy to see a nurse; 20% very happy and 33% happy. A third (29%) were undecided with just 18% being unhappy to see a nurse rather than a vet.

Over the rest of October, we explore whether owners feel it would be reasonable to pay for a consultation with the nurse and how much they feel would be reasonable to pay.

About the sample

MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.

All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK

In addition to at least one dog:
• 27% had a cat
• 10% had a small furry

If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.

MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at or on LinkedIn

Share This article:Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someone