MG&A Veterinary market research: Are you concerned that your dog will be attacked by another dog?

According to a paper in Veterinary Record in 2016 (Moxon, R., Whiteside, H., England, GCW. (2016) Incidence and impact of dog attacks on guide dogs in the UK: an update Veterinary Record 178, 367), there were, on average, a staggering 11.2 attacks on Guide Dogs each month in 2015. Nearly all of the attacks occurred in public areas, 68.4 per cent of victim dogs were qualified Guide Dogs and 55.5 per cent of victim dogs were working in harness when they were attacked. Apart from the obvious welfare issues for the dog, these attacks undoubtedly have a significant effect on the mobility and independence of the Guide Dog owners.

With this in mind, MG&A asked dog owners, “If you saw a dog in the park that you didn’t know and it was off a lead but with it’s owner, would you a) be very concerned that it would attack you or your dog, b) be concerned, c)have some concern or d) have no concern at all that it would attack you or your dog.”


Most of us (85%) would have at least some concern that the dog would attack us or our dog, with 15% of us being very concerned. Only 17% of dog owners had no concern at all about the risk of an attack.

About the sample

MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.

All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK

In addition to at least one dog:
• 27% had a cat
• 10% had a small furry

If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc. MG&A also facilitates large group Stakeholder Engagement Workshops for clients and their customers. More information can be found at or on LinkedIn

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