MG&A veterinary market research: Who earns the most, a vet or a GP?

One can debate who works harder for a living, a vet or a GP, but who earns the most?

We asked dog owners “Without looking it up, what do you think the average salary of a 40y old vet is?” and “And what do you think the average salary of a 40y old GP (human family doctor) is?”

Excluding values of <£18,000 or above >£300,000, the mean salary given for a vet was £59,000 (n=240) and for a GP was £75,000 (n=240).

Owners might be surprised to learn that the average starting salary is around £31,150 for a newly-qualified vet.The average salary of a vet with further training and experience, at a small animal practice, is £41,148 and in a large animal practices this can rise to £44,142. Senior vets with over 20 years’ experience can earn up to £69,021.( For a GP, salaries range between £55,965 and £84,534 (

MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.

About the sample:

All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK

In addition to at least one dog:
• 27% had a cat
• 10% had a small furry

If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc. MG&A also facilitates large group Stakeholder Engagement Workshops for clients and their customers. More information can be found at or on LinkedIn

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