MG&A Veterinary Market Research: Who would get your dog if you were to divorce?

According to the courts, January is the month when most divorces are filed. It may be because the holidays are over or that people want a fresh start at the New Year. For some couples, who’ve been planning to break up, it may be that they have chosen to avoid disrupting their families during the holidays. But, in all this angst and upset, has anyone considered the dog?

According to law, dogs are “property” and are merely considered contents of the family home and so are considered as part of the financial settlement. The courts may take into account

-Your pet’s value and whether they provide an income
-The cost of maintaining the pet, as this would form part of your or your spouse’s income needs
-Who paid for the pet
-Who tends to the day to day care
-Who is registered at the vets
-Who pays the bills associated with the animal, i.e. insurance, vets, etc.
-The welfare of the pet

To this end we asked pet owners, “If you and your partner were to split up at some point in the future, have you agreed IN ADVANCE who would keep the dog / arrangements for the dog?”


Only a fifth (20%) of owners had agreed, in advance, what the arrangements would be for their dog if they ever split up. How about you?

If you would like to know more about this research or indeed discuss the possibility of conducting your own bespoke survey, we’d love to hear from you.

We can be contacted at: or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.

MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at or on LinkedIn

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