And now to our final post relating to British Veterinary Nursing Association Congress (BVNA). Over the past three weeks we have addressed the first three questions listed below. And now to the fourth and final veterinary-nurse-related post…

1. For which, if any, have you seen a vet nurse for in the last 12 months [LIST SUPPLIED]
2. Overall, how satisfied were you with the nurse appointment/s with [DOG]?
3. What, if anything, is the MAIN ADVANTAGE of seeing nurse rather than a vet?
4. What EQUIVALENT level of qualification do you think most fully qualified, registered vet nurses have?


Just a quarter, 23%, of dog owners, felt that RVN’s had Level 3 qualifications i.e. equivalent to A’ levels / BTEC Diplomas / Ordinary National diploma /NVQ Level 3. But what did the remaining three quarters think? You might be surprised.

According to the BVNA website, Level 3 Diplomas are offered on either a full-time basis or apprenticeship style alongside a job in veterinary practice. Would-be nurses require a minimum of 5 GCSEs at grade C/4 or above which MUST include Mathematics, English Language and a Science subject. Alternative qualifications of a comparable or higher standard may be accepted. Alternatively, one can undertake a veterinary nursing degree at university. Foundation (FdSc) or Bachelor (BSc) Degrees are available.

If you would like more information on this or any other survey, we’d love to hear from you or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.

MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at or on LinkedIn

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