A month in, how are your New Year’s Resolutions going?

January is traditionally a month where many of us turn our attention to getting fitter and / or losing a few of those extra pounds we “accidentally” put on over the festive season. Some of us buy gadgets in the thought / hope they will help. But how many of us have bought similar fitness gadgets for our pets?

We asked dog owners:

“Wearable technology for measuring activity in humans has become a major trend. Examples include Fitbit. Do you have a activity tracker watch such as a Fitbit?”

“How do you feel about activity trackers for dogs? These are usually attached to their collar. The idea is they monitor the amount of exercise or general activity your dog is getting. Some also have a GPS on them so you can track where they are. One example, Fitbark, costs abut £70. How do you feel about them?”


Whilst a third of owners (30%) said they had a fitness tracker, more than a third (39%) would consider buying a fitness tracker for their dog.

If you would like to know more about this research or indeed discuss the possibility of conducting your own bespoke survey, we’d love to hear from you.

We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn www.linkedin.com/in/mogannon

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.

MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn

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