MG&A Veterinary Market Research: What is stopping you from adopting a rescue dog?

It is getting to that time of year when those cute Christmas puppies are turning into weeing, pooing, chewing adolescents that are destined for the re-homing centres later in the year. With so many wonderful dogs in the re-homing centres, we asked our dog lovers if they had / would considered re-homing a dog?

“a) If you were looking for another dog, which of the following best applies? Don’t worry, we are not trying to sell you one!

If I were looking for a dog, I would DEFINITELY NOT have a rescue dog
I would PROBABLY NOT have a rescue dog
I MIGHT have a rescue dog
I WOULD DEFINITELY have a rescue dog

b) What is the MAIN reason why you would be unlikely to get a rescue dog?

Puppies are cute and I wouldn’t want to miss out on this stage
You would be concerned about the safety of your children
It would be difficult to train e.g. it would run off etc
I would want a specific breed of dog that I probably wouldn’t find in a re-homing centre


Great news! An astonishing three quarters (79%) said it is something they had or would consider. The main reasons NOT to adopt a dog were fear over child safety and missing out on the cute phase.

If you’d like to consider it, and of course, have a suitable lifestyle and enough disposable income, check out DogsTrust Beware, they are all very appealing.

If you would like to know more about this research or indeed discuss the possibility of conducting your own bespoke survey, we’d love to hear from you.

We can be contacted at: or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.

MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at or on LinkedIn

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