MG&A Veterinary market research: Do you think dogs should be banned from public spaces?

According to an article in The Telegraph in 21st October 2016, dog walking has been banned or severely restricted in more than 3,300 parks and open spaces in just two years since the introduction of new asbo-style control orders nicknamed the “busybodies’ charter”.

The article goes on to say that The Kennel Club www.thekennelclub.org.uk accused local councils of using controversial new powers to wage an unnecessary and unjustified “war on dogs and their owners” whilst animal welfare charities said the restrictions could amount to cruelty and could even be forcing owners to break the law by denying their dogs proper exercise.

With the warmer weather now approaching, we asked dog owners the following question, “Dogs are banned from over 2,200 public spaces in England and Wales and must be kept on a lead at all times in 1,100 public spaces. This is to avoid dog-related anti-social behaviour. How do you feel about this?”

Results

Interestingly dog owners were generally neutral or in favour of this ban. Just over half, 57%, agreed (26%) or totally agreed (31%) that dogs should automatically be banned or be required to be on a lead by law in these public spaces. A further quarter (23% ) were undecided or had no strong opinion either way. Only a fifth, (20%) disagreed (11%) or disagreed strongly (9%).

About the sample

MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.

All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK

In addition to at least one dog:
• 27% had a cat
• 10% had a small furry

If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch mo@mogannonassociates.com or contact Mo through LinkedIn

Who is MG&A?

Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.

MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.

Typical challenges our clients ask us to help them with include…

• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance

These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc. MG&A also facilitates large group Stakeholder Engagement Workshops for clients and their customers. More information can be found at www.mogannonassociates.com or on LinkedIn

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