Veterinary

"NOAH commissioned Mo and her team to conduct surveys amongst pet owners to assess their views on preventative health. The study was very well conducted, reported and presented back to members. The study was used to help NOAH determine and implement our communications strategy to the pet-owning public in order to increase their awareness of professional advice and preventative medicines to enhance their pet’s health and welfare."

"Mo has worked with me on several different research projects including focus groups and other qualitative work, plus quantitative studies. She tackled each with enthusiasm and expertise, and produced reports which were detailed but also possible to act upon – which are often missing within market research. I would not hesitate to recommend her for her knowledge of the veterinary and animal health sector, attention to detail and ability to complete a project on time and on budget – and she’s nice to work with too. Always a bonus!"

"The RVC commissioned MG&A to deliver a series of marketing workshops, designed to engage academic staff in the development of a marketing strategy to support a new masters programme. Through a structured and systematic approach to planning, Mo helped the team to identify and prioritise key competitors and customers, develop a value proposition for each segment and agree a strategy and tactical plan. Mo succeeded in offering objective challenges and an external perspective, which helped the team to develop a clearer understanding of opportunities for growth. It is always a pleasure working with MG&A."