MG&A Pet Owner Survey: Will you be buying your dog a present this Christmas?
MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.
About the sample:
All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK
In addition to at least one dog:
• 27% had a cat
• 10% had a small furry
We asked: Will [NAME OF DOG] be getting a Christmas present this year?
1. Yes and it (or at least part of it) will be edible
2. Yes and it (none of it) will be edible
3. No
4. Undecided
Results
Three quarters of dog owners (78%) said they would be buying their dog a Christmas present and at least part of that present would be edible. A further 9% would be buying their dog a non-edible present. Only 8% would not be buying their dog a present this Christmas with a further 5% undecided.
If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc. MG&A also facilitates large group Stakeholder Engagement Workshops for clients and their customers. More information can be found at www.mogannonassociates.com or on LinkedIn