MG&A Pet Owner Survey: Will you be wrapping up your dog’s present in Christmas wrapping paper?
MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.
About the sample:
All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK
In addition to at least one dog:
• 27% had a cat
• 10% had a small furry
We asked of those buying a Christmas present for their dog this Christmas…
Will this present be wrapped in Christmas wrapping paper?
1. Yes it will be wrapped up in Christmas wrapping paper
2. Yes it will be wrapped up but NOT in Christmas wrapping paper
3. No it will not be wrapped up
Results
Of those who will be buying a present for their dog this Christmas (87% of owners), three quarters (72%) will be wrapping it in Christmas wrapping paper, a further 6% will be wrapping it but not in Christmas paper. Just over a fifth (22%) will not be wrapping it up.
If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc. MG&A also facilitates large group Stakeholder Engagement Workshops for clients and their customers. More information can be found at www.mogannonassociates.com or on LinkedIn