It’s already October and in the industry that means one thing, British Veterinary Nursing Association Congress BVNA Congress; promoting animal health and welfare through the ongoing development of professional excellence.
Still under-valued and under-utilised in some practices, we asked dog owners a few questions relating directly to veterinary nursing care at their practice.
1. For which, if any, have you seen a vet nurse for in the last 12 months [LIST SUPPLIED]
2. Overall, how satisfied were you with the nurse appointment/s with [DOG]?
3. What, if anything, is the MAIN ADVANTAGE of seeing nurse rather than a vet?
4. What EQUIVALENT level of qualification do you think most fully qualified, registered vet nurses have?
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Results
Two thirds of owners (64%) had seen a veterinary nurse in the last 12 months. These included nurse consultations for the following…
– General training e.g. First Aid, how to give your dog injections on a diabetic dog etc
– Removal of ticks on [DOG]
– Puppy party for [DOG]
– Wound management / dressings for [DOG] etc
– Micro chipping for [DOG]
– Feeding [DOG]
– When [DOG] was discharged after an operation or procedure
– Taking urine or blood for testing for [DOG]
– Before an operation when [DOG] was admitted in to the practice
– Anal gland emptying for [DOG]
– Senior pet care for [DOG]
– Administering medication to [DOG]
– Pet weight clinic for [DOG]
– Nail clipping for [DOG]
– Advice on flea and worming products for [DOG]
The percentage of owners citing each of the following might surprise you. Let us know if you’d like further details.
Over the month of October, we will reveal how dog owners responded to the other questions. If you just cannot wait that long or if you would like to discuss the possibility of conducting your own bespoke survey, we’d love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn www.linkedin.com/in/mogannon
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn