MG&A: Veterinary Market Research: Compassionate leave for pet owners; how many days leave should be allowable?
In our last post, we discussed pet owner opinion on whether a pet owner should be able to take maternity/paternity/compassionate leave for their dog i.e. when it is a puppy, if it is unwell etc. But of those who said they should be able to take time off, how many work days PER YEAR did they feel an employee should be entitled to take because of their dog?
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Results
The mean number of days per year dog owners felt one should be able to take off was just over 8 days, with they median being 4 days.
These data exclude outliers or values beyond 1.5x the interquartile range from the 1st and the 3rd.
Of course, if you would like to discuss the possibility of conducting your own bespoke survey, we’d also love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn www.linkedin.com/in/mogannon
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn