MG&A Veterinary Market Research: When it comes to little critters, how squeamish are you?
The summer months would not be complete without some mention of our ecto “friends”; arguably the most ugly (and potentially serious) of which being the tick.
Based on our own recent “situation” involving tick removal and a somewhat reluctant helper, it prompted the question…
“If your dog had a tick, which of the following would be most likely [in terms of removal]?”
Results
Perhaps surprisingly, only just over half (53%) would remove it at home, either by themselves (36%) or in conjunction with another member of the household (17%).
If you would like to know what the remaining 47% did, please contact MG&A.
Of course, if you would like to discuss the possibility of conducting your own bespoke survey, we’d also love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn