With another highly succesful British Veterinary Nursing Association Congress (BVNA) behind us, our third post this month answers the third of our veterinary-nurse-specific questions…
1. For which, if any, have you seen a vet nurse for in the last 12 months [LIST SUPPLIED]
2. Overall, how satisfied were you with the nurse appointment/s with [DOG]?
3. What, if anything, is the MAIN ADVANTAGE of seeing nurse rather than a vet?
4. What EQUIVALENT level of qualification do you think most fully qualified, registered vet nurses have?
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Results
Just over a quarter of owners (28%) felt that the main advantage of seeing an RVN is they can give you more time than a vet. A further quarter (27%) felt that the main advantage is that it is less expensive to see an RVN than a vet. If you would like to know what the others thought was the main advantage, do get in touch.
Over the month of October, we will reveal how dog owners responded to the other questions. If you just cannot wait that long or if you would like to discuss the possibility of conducting your own bespoke survey, we’d love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn www.linkedin.com/in/mogannon
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn