MG&A: Veterinary market research: How do you feel about electric shock collars?
A recent article in The Guardian, https://www.theguardian.com/world/2018/mar/11/animal-cruel-electric-shock-pet-training-collar-ban-england, reported the welcome news that ministers have announced proposals to ban the use of electric shock collars in England. The use of these collars has already been banned in Wales and Scotland has announced it is following suit.
Ahead of this news, MG&A asked 200 dog owners in UK how they felt about their use.
“Electric shock collars are worn around a dog’s neck and deliver an electric shock either via a remote control or an automated trigger, for example, a dog’s bark. These collars are currently legal in Scotland and England but NOT LEGAL in Wales, how do you feel about this?”
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Results
Perhaps surpringly, only two thirds of us (68%) felt that electric shock collars were cruel and should be banned, but what did the other third think?
For further details, please contact MG&A and we will be delighted to send you the full analysis on this question for free.
Of course, if you would like to discuss the possibility of conducting your own bespoke survey, we’d also love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn