MG&A; Pet owner research: Is profit driving the advice your vet gives you?
Now in December, our thoughts turn to the huge expense of Christmas and what it will do to our bank balance for the next few months.
With money in mind, we wondered to what extent owners feel that profit drives treatment recommendations by their vet / vet practice.
MG&A asked; When recommending treatment or advice to you as a dog owner, do you feel that your vet / vet practice:
1. Does NOT take their profit into account AT ALL when recommending or advising you
2. Takes their profit into account BUT ONLY TO A SMALL DEGREE
3. Takes their profit into account TO A SIGNIFICANT DEGREE
4. TOTALLY takes their profit into account when recommending or advising you
Results
A third (37%) felt that profit was taken in to account to at least a significant degree, almost a half (46%) to only a small degree and just under a fifth (17%) not at all.
About the sample
MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.
All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK
In addition to at least one dog:
• 27% had a cat
• 10% had a small furry
If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn