MG&A: Pet owner research: Have you taken part in a paid-for activity with your dog?
Pet healthcare is big business in UK. Apart from the obvious suppliers of medicines, feed and accessories etc there is also a network of people to meet your dog’s every need!
We asked dog owners, which if any, of the following services [NAME OF DOG] had taken up.
– A professional dog walker that you paid for (not a favour from a friend / relative)
– A stay in kennels / doggy hotel (paid for and not a favour from a friend or relative)
– Visited a dog groomer
– Had tuition from a dog trainer that you paid for e.g. socialisation, help with training, help with behavioural problems
– Taken part in a paid for activity such as fly ball, agility, scent work, dancing with dogs etc (excluding showing)
– Visited a doggy physio / massage therapist / hydrotherapist or other alternative therapists
Results
The top answer with just under half (41%) was visited a dog groomer. The next highest with a quarter (25%) was a stay in kennels / doggy hotel (paid for and not a favour from a friend or relative).
The lowest uptake (just 6%) was taken part in a paid for activity such as fly ball, agility, scent work, dancing with dogs etc (excluding showing)
The remaining were all between 10% and 17%.
About the sample
MG&A conducted an online survey among 250 dog owners in December 2016. The questions ranged from the serious to the frivolous.
All respondents were dog owners:
• Aged or 21y or older with 9% over 60y
• Either totally or jointly responsible for the health and well-being of the dog
• Living in UK
In addition to at least one dog:
• 27% had a cat
• 10% had a small furry
If you would like further information on this survey or you would like to discuss the possibility of MG&A conducting a bespoke survey for you among pet owners, farmers, vets or other healthcare professionals, please do get in touch mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn