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MG&A: Veterinary market research: Was your dog in good health when you got it?
The Kennel Club, www.thekennelclub.org.uk, has welcomed a consultation by the Department of Environment, Food and Rural Affairs (Defra) about a ban on the practice of selling puppies via third parties as a crucial step forward to tackle the cruel puppy farming industry. Concerned about this issue and, by association, the health and welfare of the dogs we acquire, in a recent online survey conducted by MG&A, we asked 200 dog owners:
“When you got your dog, what state of health would you say they were in?”
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Results
Sadly, only just over half (58%) said that their dog was in excellent health when they got it.
For further details, please contact MG&A and we will be delighted to send you the full analysis on this question for free.
Of course, if you would like to discuss the possibility of conducting your own bespoke survey, we’d also love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn