MG&A: Veterinary market research: Be honest, have you ever had a “Fenton” moment?
Many of you will remember the incident of the lively black Labrador, Fenton, and his owner’s attempt to stop his dog chasing deer in London’s Richmond Park. His efforts were in vain as the frightened animals stampeded across a busy road, forcing cars to stop and leaving an exasperated owner swearing in despair. Perhaps understandably, he has not been spotted walking Fenton – believed to be a former guide dog – in the park since the incident.
Chasing livestock, of course, it not a laughing matter. In a recent article in Farmer’s Weekly (https://www.fwi.co.uk/livestock/cost-dog-attacks-livestock-rockets-1-6m), the cost of dog attacks on livestock has risen to a staggering £1.6m; not to mention the ensuing welfare issue and trauma to the stock person who finds the aftermath. This prompted us to ask:
“It is well documented that some dogs like to chase. Bearing in mind that this survey is completely anonymous, has your dog ever chased sheep, horses or cows?”
Results
Whilst half of owners, 52%, stated that their dog had never chased a horse, cow or sheep and had no inclination so to do, between a quarter and a third, (29%), declared that their dog would if they could! A staggering 19% of dog owners admitted that their dog had chased an animal (much higher than the 7% figure cited by NFU) and of these dogs, most (79%), had actually caught the animal; resulting in the animal being killed or wounded in 42% of these cases.
For further details about this survey, please contact MG&A.
Of course, if you would like to discuss the possibility of conducting your own bespoke survey, we’d also love to hear from you.
We can be contacted at: mo@mogannonassociates.com or contact Mo through LinkedIn
Who is MG&A?
Based near London in UK, Mo Gannon & Associates (MG&A) provides B2B and B2C marketing consultancy and marketing research, specialising in agriculture, animal health and veterinary markets, both in UK and internationally.
MG&A utilises a wide range of quantitative and qualitative methodologies, including several different online approaches, in order to help clients achieve their objectives.
Typical challenges our clients ask us to help them with include…
• Identifying and satisfying market opportunities
• Generating, refining and evaluating marketing activities
• Monitoring market performance
These objectives often include techniques such as Gabor Granger or Van Westendorp pricing models, market segmentation, providing Net Promoter Scores etc.
MG&A also facilitates large group Stakeholder Engagement / Co-Creation Workshops for clients and their customers (this may or may not include de Bono’s Six Thinking Hats). MG&A also facilitates Customer Journey Mapping Workshops. More information can be found at www.mogannonassociates.com or on LinkedIn